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Faint Praise: The Plight
of Book Reviewing in America by Gail
Pool University
of Missouri Press Summer
2007 |
Too Many Reviews of Scholarly
Books
Are
Puffy, Nasty, or Poorly Written
This
article was published in the Chronicle of Higher Education as a Point
of View essay. In
a book review attacking a structuralist treatment of Pope published several years
back, the reviewer proclaimed: “I challenge anyone to produce an instance of
a new and valid insight into 18th-century literature produced by
the ever-multiplying zealous practitioners of la nouvelle critique.” Swelling to a crescendo, he went on: “It is
time for those of us continuing to practice historically sound scholarship
and rhetorically informed close reading to declare that the emperors of the
new methodologies have no clothes.” As a reader, I enjoyed the image of
naked scholars, but I dismissed the review.
Given his theoretical position, the reviewer was unable to discuss the
book on its own terms and could not possibly have given it a fair reading. In more than 10 years as a book-review
editor and reviewer, I have become increasingly aware of how often editors
and reviewers fail to treat books fairly.
Matching books with reviewers is a sensitive issue in the academic
world, where so many people have turf to protect and axes to grind, but other
issues are also troubling. For example, while writers rarely
seethe over a review so boring that only a few will ever finish it, a dull
review fails to do its book justice no less than a hostile one—which may at
least arouse interest. Many reviews,
even in scholarly journals, are puffy, nasty, or poorly written, and many
reviewers neglect to evaluate or even describe the books they review, often
choosing to ignore them altogether and discuss issues that interest them
more. Only an innocent would deny that many
academic reviewers use reviews to help friends, demolish enemies, and further
their own careers. Nevertheless, my
impression is that most editors and reviewers do not deliberately treat books
unfairly. Rather, in an undertaking
where conflicts abound and neither standards nor moral guidelines are
defined, the question of fairness is seldom foremost when decisions are made
about which books to review, who should review them, and how they should be
treated. “Being underreviewed is the worst
thing that can happen to a writer’s sales,” wrote Thomas Fleming a few years
ago in the New York Times Book Review. Perhaps, but for academics, whose books are
unlikely to become best sellers, being underreviewed has other repercussions,
which are sometimes equally material.
Professors have been known to complain that their books did not earn
them a promotion, for example, because they failed to garner enough
reviews. (One wonders, however, if a
dozen drubbings would have helped their careers.) Scholarly books and other serious
non-fiction compete for review space in professional journals and library
periodicals and, if they are not too specialized, in the intellectual
magazines, quarterlies, and newspapers.
The various types of publication address different audiences (though
with considerable overlap) and the editors try to select for review the books
they think will interest their readers. In selecting books, no editor can
possible read all the eligible titles.
Most tend to look first at the prominence of the author and the
importance of the subject. Other
criteria include the editor’s own interests, the recommendations of friends
and colleagues, and—often decisive—the availability of a reviewer capable of
both evaluating the book and writing a good article. Another and by no means trivial factor
is whether a review copy can be obtained.
Unlike popular books, whose publishers distribute advance copies for
review, scholarly titles are usually sent to reviewers only at the authors’
or editors’ request. While most
publishers try to respond to such requests, many either forget to do so or
send books out too late for the magazines that review books only within a
year of publication. Often I have had
a book reviewed simply because it was on hand when my first choice failed to
arrive. Individually, the selection practices
are understandable, but their overall effects are often unfair. Not only do some books receive many reviews
while others receive almost none; the number of reviews may have little
correlation with the quality of the book.
Emphasis on an author’s prestige puts unknowns (whose books might
actually be better) at a disadvantage and fosters the celebrity culture
already prevalent in academe. Moreover,
what appears to be a decision not to review a title may in fact be happenstance. While publishers often say a negative
review is better than none, authors are understandably ambivalent. They want their books to be treated
well—preferably praised; if their work s criticized, then at least it should
be understood and certainly not abused.
How a book fares depends largely on the choice of reviewer—often a
difficult problem in specialized fields. When choosing a reviewer for a
scholarly book, journal editors rely on experts in the field who, as
supporters or opponents of the author’s point of view, are likely to be
biased. They may even know the author
as a colleague or student, or see him or her as a potential reviewer of their
books, grant proposals,, or applications for tenure. In some cases, an editor who wants an
even-handed review of a book in a close-knit field will be unable to find a
disinterested critic. In others, the
editor might not seek such a reviewer, for a variety of reasons. For
one thing, editors are themselves members of the scholarly community, with
interests to protect. What if the
author to be reviewed is, say, a powerful figure in the editor’s field, a
good friend up for tenure, or the chairman of the editor’s department? In such cases, it is easy to find oneself
compromised. For another, editors, too, have views
they would like to see promulgated.
When they have strong opinions about issues raised in a book, they may
choose a reviewer who will support them—an exercise of power that is one of
the rewards of being an editor, a difficult, often thankless task. Sometimes editors may look for a
biased reviewer in the hope of acquiring a provocative article rather than
the bland commentary so common in academic reviewing. At other times, they may end up publishing
reviews they suspect are unfair or even know to be so, although they would
rather reject them. The reviewer who
submitted an ugly exercise in one-upmanship, for example, may be too powerful
to oppose. Or they, like most editors,
may be reluctant to question a reviewer’s judgment, especially when they
themselves have not read the book, or feel uncomfortable rejecting or asking
for revisions in unpaid work. Editors
are harried, need copy, and may simply be grateful finally to receive a
review that is already two years overdue. Biased
reviewing is not unique to scholarly journals: perhaps the nastiest examples
can be found in the intellectual magazines.
Nevertheless, a hostile journal review can sometimes do an author more
harm than one in, say Commentary or the New York Review of Books. Books reviewed in such magazines are likely
to receive many reviews (pro as well as con), whereas a scholarly book may
receive only one, in a specialized journal.
If that one review is unfairly negative, there will be no others to
offset the reviewer’s judgment or its effect on the author’s career. Reviews by experts may sometimes be
used more to build careers or settle scores than to evaluate
scholarship. But reviews by
generalists can prove equally inadequate.
Recently, an academic librarian remarked to me that she had acquired a
book praised as history by generalist reviewers, which the American
Historical Review had just branded as mostly fiction. Curious, I looked at some of the
reviews. The Times Literary
Supplement had also denounced the book, saying it was spurious
history. However, Publishers Weekly
had praised its “solid but unobtrusive scholarship”; Library Journal
had recommended it “to non-specialists as well as to historians”; and the New
York Times Book Review’s critic, a linguistics professor, had ignored
scholarship (and the book) and given his approval. One thing brought home by those
reviews is the degree to which readers take reviewers’ words on trust. Unless reviewers lose that trust—because of
overt bias, as in the review of the book about Pope that I mentioned above,
or because of obvious inaccuracy—readers have no way of knowing if a reviewer
has misrepresented a book, reflected unrecognized biases, or omitted
something important. Writing reviews, said the poet and
critic L. E. Sissman, in his essay “Reviewer’s Dues,” is “a vocation, a
craft, a difficult discipline, with its own rules and customs, with a set of
commandments and a rigid protocol.”
Reviewing is not usually so esteemed, however—either in the literary
world, where it is often viewed as hackwork (even by reviewers), or in the
academic world, where, in the words of an English professor I know, “it isn’t
taken seriously as writing.” I believe that reviewing should be
taken more seriously in academe—as a professional responsibility and as
challenging and valuable work that will “count” for tenure—but doing so will
not necessarily solve all the problems.
For example, if reviews were given more weight in tenure decisions,
they might well become even more careerist and self-serving—more unfair—than
they currently are. If the quality of
reviews is to improve, editors and reviewers will have to define more clearly
the ethics of their tasks and address more directly the complex question of fairness
that is at the heart of their work. |